Viva Group’s new website is now online!

The keywords that have guided the process of creating the new site are modern, effortless and functionality.
Starting from the new naming and with an high-impact graphic design, it reflecting the Group’s desire to communicate directly and effectively with customers and to stimulate them desire to stand out with a big stock in a vast selection of colors.

To dare, a verb that is getting lost into the fashion. Always looking for new labels to complement established ones and brands of own production.
We don’t sell fashion, we create fashion!

Viva Group is own of the Swiss company Altalena Sa that since the 1987 is specialized in footwear, leather goods and stores management. Starting with the management of the stores Divarese, Altalena had expanded with the stores Viva opening in Lugano’s city centre. The image becomes fresh and innovative and the group expands into internal (German and French) Switzerland.

The stores in Lugano now are Viva, Fashion Shoes and the new born Candy Colors. The website viva-lab is being renewed in candycolors and we are ready for give you a new shopping experience.


The high design products that seasonally we present in our collections are elegant, refined and made to be functional.
Each collection have a wide choice of shoes, bags, accessories, wallets, belts, key rings, scarves and many other selected products.

Satisfy customer needs by offering high quality products at the best price.

Artisan care and a lot of passion are the basis of our work, which ensures the trust of our customers, through constant dialogue.

We love what we do, we look to the future thanks to a constant process of development and evolution. We are committed to the conception and supply of products and services for our customers.
The research of excellence is the basis of our success.

Candy Colors Team